Branding

Branding encompasses understanding the market, the consumer, their perceptions and determining what the value of the product or service is to them. Creating solutions that engages the customer through various touch points, and building positive recognition with the consumer, is what successful brand building is about.

Our solutions take this into account and cover the key components involved in a successful brand building effort.

  • Creation of ‘Brand’
  • Brand Evaluation – understanding the perceptions of the brand
  • Brand Strategy – approach that will be implemented to build the brand
  • Brand Communication – methods or mediums used to communicate the essense
  • Brand Recognition – Mnemonics including messaging, visuals, icons and style
  • Brand Association – association of the brand with the service/product
  • Brand Revival – rebuilding an existing brand with a new strategy
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